Product Design
User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. UX design involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function. Startups need a company focused on UX that is dynamic and understands the full spectrum of branding, design and UX philosophy and execution. UX consulting for startups requires the ability to wear multiple hats and advise in areas that might otherwise be managed by more than one company. In the changing climate that we are currently in, it's vital that young companies invest in skilled and intuitive visionaries who are committed to the highest quality and integrity that can be created.
“User Experience Design” is often used interchangeably with terms such as “User Interface Design” and “Usability.” However, while usability and user interface (UI) design are important aspects of UX design, they are subsets of it. We are concerned with the entire process of acquiring and integrating a product, including aspects of branding, design, usability and function. It’s a story that begins before the device is even in the user’s hands. User Experience Design has evolved into Product Design and this is how we present our process.
Our design process, also know as Design Thinking, involves 6 phases that feed into one another:
Discover: where you learn about your users;
Define: where you identify problems and user needs;
Ideate: where you generate design ideas to solve the problems;
Prototype: where you create mock-ups, rapid prototypes, animated simulations and, eventually, the final product; and
Test: where you test your designs with users to improve them.
Implement: where you launch your Most Viable Product.
Product Design
We help create the product’s designs as well as the product goals and roadmap. A product roadmap is essentially a high-level summary of the future direction of the product’s offerings and features. Matching real-life human needs and user interaction is at the core of product development. Our UX designers consider business goals when they design experiences for users. Product design must consider not only today’s business goals but also those of the long term. Product design ensures that design gets implemented well and on time, optimizing the user experience by combining branding, technology and psychology, Our product design services include:
Discover
In the preliminary phase of our UX-design process, we discover the problem and brainstorm solutions. Based on research and insights, we empathize with the user, understand their pain, or problem to solve, and build the next steps in an informed manner.
• Discovery and Brainstorm Meetings
• Defining Use Case Scenarios
• Nomenclature Concensus
• Developing Personas
• Product roadmaps
UXD
In this phase, we turn our insights into action. We transition research to real life with user flow mapping. We analyze through the lens of our “user” and test our theories and assumptions. How do our developed personas consume the content? What is the flow? Our passion is user-centered design thinking providing you with the best experience to grow your user base.
Competitive Research and Insights
User Journey Maps
User Flow Mapping
Wireframes
Usability Testing
UI
Leveraging the brand, user interface (UI) design is the process we use to develop the interfaces focusing on developing the brand into a customer experience. If UX is the architecture, UI is the aesthetic. We focus on intuitive learning, balancing innovation with the core values of the brand. In the end, a good UI represents a positive brand experience.
UI Proposals
High-fidelity, pixel-perfect mock-ups
Rapid prototyping
Animated Simulations
Design System
Marketing
Once the MVP (Most Viable Product) is launched, a new set of activities take place to ensure adoption and growth
ASO (App Store Optimization)
Communication Platform
Go To Market Plan (GTM)
Music: Mission to Mars by Audio Hertz
Our Tech Partners
Some Work
Some Case Studies
