ShoBinj
The founders of TV Brain approached the CurtDoty.co to help name, brand and create the user experience for their new streaming app. ShoBinj is the ultimate find, view & earn experience. In a torrent of video choice, ShoBinj is your smart best friend. oSearch every streaming service for your perfect show or movie. Ask ShoBinj what’s on… get it, watch it instantly - on any screen. Find new favorites as Smart ShoBinj relentlessly searches for you. See & share what your trusted social friends are binge buzzing.
The Name is original and came from a mashup concept of Show and Binge. Out of that, we altered the spelling to make it ownable and unique. This led to being inspired to create a character, Binjie, to help you navigate your content choices. Binjie will pop up throughout the experience, much like the TIVO mascot. The logo represents a clean and modern take with conceptual circles symbolizing the RGB of the TV signal.
Friends’ Entertainment Picks Are The Top Reason we Binge-Watch
“83% of online respondents in 60 countries say they trust the recommendations of friends & family”.
Source: Nielsen
BITCOIN INTEGRATION
A unique blockchain-powered media guidance engine for consumers and marketers that tracks the value chain. Totals your crypto earnings in ShoBinj Coins…and shows your standing on our Leader Board. As you find and watch what you want… when you want it…from any streaming video service…and helps you save, value and exchange your ShoBinj Coins to amp up your entertainment experience.
The Sales Deck
















A New mascot comes to life
Binjie is based on a Ninja character that helps consumers tear through their content search. Nimble, quick and entertaining, Binjie is always there to help guide you through the ShoBinj experience.
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