eCounterfeit Alliance

The agency Prove came to the CurtDoty.co to help a startup client launching unique FinTech service that combats eCounterfeiting. The challenge was to name the brand, create an identity and create the investment deck, website and sales collateral to support the launch.

The Name

The opportunity to create a new name was interesting because the concept of the tech and the offering was to build an alliance between brands to combat the dark forces that continually sell counterfeit products through eCommerce. For people to truly understand the magnitude of the problem, as well as embrace the fact that the industry can do more together than apart. Hence, the final name became the eCounterfeit Alliance.

The Logo

The concept of the icon centered around the celebration of “Coming Together” supporting the strategy of an alliance, the many come to support the one.

Combining a custom logotype with the icon completed the logo lockup. The tagline finished the lockup and supported the positioning that by joining the alliance, brands will be more POWERFUL, TOGETHER. And yes, the “A’s” in Alliance are the components of the icon. Clever, right?

The Positioning

A Bold New Approach In The Fight Against Counterfeiting

eCounterfeit Alliance is making the internet safer for brands and their customers.

Powerful. Together.

Brands and those in charge of combatting online counterfeiting are fighting this war against criminals who attack many brands at once. They are embarrassed, beleaguered, under-gunned and frustrated with the current set of tools and services. Tacitly, they know they can’t win and, at best, they are just slowing the painful, inevitable reality of ongoing revenue loss and brand damage.

The fight is waged individually, brand by brand, through whack-a-mole approaches, ineffective letter-writing campaigns and small potatoes legal tactics. One brand thrusts and the counterfeiters parry by adding other brands. It is a nearly hopeless and unending cycle made even easier by web publishing platforms that make adding hundreds of websites overnight effortless.

The eCounterfeit Alliance’s approach of a Multi Brand Alliance solves this problem on many levels. We are proving a new model, one in which cooperation across multiple participating brands backed by sophisticated data-gathering technology combine to create a powerful force to reduce the severity, cost and frequency of counterfeiting. Pooling financial resources, erstwhile competitors are able to far more effectively fight to disrupt and reduce counterfeiting than when working alone.

Brands are looking for an effective, ongoing program that consistently is finding counterfeiters, identifying them, relating them to other counterfeiters and quickly taking them out of circulation. The eCounterfeit Alliance is the answer. With Brands coming together through us, they become more powerful in the ongoing fight against global eCounterfeiting.

Powerful. Together.

The Website

Client Testimonial

“Curt Doty has done some superb work for my company. He displays seemingly divergent and rarely combined core competencies: 1. Superbly creative; and, 2. Practical, business focus/awareness. He is a supremely quick learner, even in our fairly arcane and complicated business, and he understood on a visceral level how to create a story and a look/feel that is right for us at this stage in our growth. I've worked over the past 25 years with dozens of professionals at some of the world's largest and/or elite advertising/communication shops and Curt is one of the very top practitioners I have had the pleasure to work with. He helped take the DNA of what we do and make it come to life on a website and in a logo - he is a master at the top of his game, I look forward to many years of working with him as we grow.”
- Allan Whitescarver, Managing Director at Rowan TELS ™, May 1, 2017, Allan was a client of Curt’s