CASE STUDY

BAKED CANDY

THE PROBLEM

The current Web 2.0 "Creator Economy" is beginning to reveal significant shortcomings, including data breaches, inefficiencies, and an unfair distribution of control. Dominant social media giants such as Facebook and Instagram have set the standards for this era, often at the expense of content creators. These platforms have capitalized on the value generated by creators, leading to a skewed income distribution where a small fraction of creators earn the majority of the revenue. This imbalance has sparked a demand for a fairer system.

THE SOLUTION

Baked Candy is at the forefront of fostering a "Creative Economy" that emphasizes ownership and monetization opportunities for everyone. Our platform benefits creators, the industry (including publishers, labels, and studios), advertisers, and consumers alike. We're establishing a decentralized social media platform, powered by AI, that champions the broader creator community over the elite few.

Baked Candy is dedicated to creating a content protection and digital rights management/marketplace that is built with privacy, monetization, audience engagement, tracking, and comprehensive analytics at its core.

Content Protection for Creators: We ensure that publicly shared content is rigorously vetted to confirm ownership, distribution rights, and compensation requests through partnerships with rights organizations, comprehensive licensing, and our proprietary revenue generation and content protection technologies. This approach democratizes access to industry-leading technologies for all creators, not just the major players.

Technological Edge: Baked Candy is not just a platform; it's a community of creators whose unique talents are recognized and supported by our Web3-based technology, enabling them to earn money from day one. Various studies have highlighted the distinctive attributes of our influencers, underscoring our platform's unique value.

Powered by AI: With integrations of Sora, Pika, Runway and Adobe Firefly, editing and creating video has never been easier. With our Open.AI integration, writing posts and articles becomes a breeze, increasing your productivity and content ouput.

THE VISION

To be the leader in empowering the Creator Economy with AI