CASE STUDY
LEGACY CONCIERGE: THE REBRAND
THE PROBLEM
Legacy Concierge, an established Fin-Tech company approached CurtDoty.co to help pivot and reposition the company for growth.
THE OPPORTUNITY
The opportunity to redefine, reposition and evolve the brand lies at the intersection of an empathetic response in the growth of the Death Market and the growing concern of ones digital assets and what happens to them after one passes.
THE VISION
To be the leading service that helps define, maintain and preserve the Digital After Life of their clients, globally.
THE MISSION
Legacy Concierge builds a unique connection to their clientele by bridging the gap between estate planning and the location, control, curation and collection of your Digital After Life.
THE POSITION
Legacy Concierge is there to guide families creating a plan for a meaningful Digital After Life as a gift to the next generation. With forensic precision and innovative automation, our services at Legacy Concierge can ease the transition by protecting your assets and identity, find hidden wealth and close downnecessary accounts, both financial and social.
THE STYLEGUIDE
THE INVESTMENT DECK
KICKSTARTER CAMPAIGN
“I am so pleased with the results of working with CurtDoty.co to rebrand and reposition my company Legacy Concierge. Curt’s Pivot Process proved extremely valuable. From all the stakeholder interviews to the corporate identity and communications platform to the relaunch of my website, he did it with skill, coolness and precision”
Social Video Campaign
Sizzle Reel
Investor Sizzle Reel
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ADDENDUM
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Credits
Unsplash
VideoBlocks
Special Thanks to
Betsy Ehrenberg