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CASE STUDY

HUTTON BROADCASTING: THE REBRAND

 THE PROBLEM

Hutton Broadcasting LLC is a family owned Santa Fe business committed to serving and protecting the interests of our employees, customers, listeners and the community of Santa Fe and the surrounding areas.

THE OPPORTUNITY

The opportunity to redefine, reposition and evolve the brand lies at the intersection of the new media landscape. Leveraging the media universe that Hutton Broadcasting has built, the provincial strategy now extends to the air and world through its successful radio and TV networks and syndicating programming.

ADVERTISING SALES

THE VISION

To be the leader in media and communications in the Southwest.

THE MISSION

Hutton Broadcasting specializes in connecting brands to consumers. We provide a seamless integration of media experiences that deliver results.

THE POSITION

For our clients, Hutton Broadcasting is the leading provider of innovative communications and media in the Southwest. We build trust through our unique cutting edge platforms that connect advertisers to their desired demos. We build loyalty through integrated plans with great results, supported by excellent client service.

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THE IDENTITY

A modern capital H within a circle swirl represents the strength and synergy of the company.

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ADDENDUM

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Credits

Unsplash

 

Special Thanks to

Scott Hutton

Jess Preston